To be a successful seller and affiliate, there’s a few things you need to know, and knowing how to properly promote a brand (not just ours), is probably top of that list.
Here’s some general ideas and best practices when it comes to best promoting our brand.
Understanding the Brand
Key to promoting our brand starts with having a clear understanding of who we are, what message we want to convey with our designs, and what are goals are with it.
To summarize things as concise as possible, we are a creative entity that in one way expresses itself through these apparel drops and wants to connect and find an audience of kindred spirits striving to express they’re individuality, leave their mark on the world, and break free from the programming.
The message we want to convey that it’s ok to live boldly, fearlessly, and to strive to find your own lane and passions.
Our goal is to become the so-called “uniform” of those like-minded people and to convey those messages loud and clear. To turn this into a lifestyle.
Brand Messaging
Understanding our brand messaging is very important, and will allow you to properly showcase our apparel in a way that can resonate with people.
A cool design isn’t enough, people love a great message.
We have a few key messages that we love to convey in our designs:
- Be Bold. Be Fearless.
- Break Free
- Create Your Own Wave
Our messaging is all about breaking free from the programming and finding your own way in life. And properly conveying that to your audience is very important.
Tell a Story
To make sales you need to connect with people, and the best way to accomplish that is to tell a story that resonates with them.
Everybody roots for the underdog, and that’s what we’re all about.
Being able to tell that story in whatever manner fits your style/audience the best, is key. That story can be told through video, or photos, or articles. The choice is yours, but being able to properly relay it in a concise manner is the trick.
Different Audiences
While our messaging and purpose is pretty much the same across the board, we do have two distinct design styles that appeal to different people: Fearless and Surf Club
Understanding the different audiences is important when promoting either side of the brand.
FEARLESS is all about black, whites, and neutrals, with some exceptions, and is the more modern streetwear approach. Think grunge, distress, bold designs and contrast. Videos and photos set in an urban environment that matches those tones works best.
Surf Club is much more colorful and appeals to audiences looking for more pop. There is a retro feel to a lot of the designs and photos and videos set in the outdoors or, naturally, the beach work really well.
Create Great Content
Content is King, and that’s the case with apparel promotion too. Finding the best form to promote the brand to your audiences is crucial.
Content can be in video form, or photography, or newsletters, or a great write-up, but it should stay true to the type of content that you already produce. You have a following for a reason, lean into the type of content they already like and find unique ways to incorporate the brand there.
Don’t be spammy or too in your face about the affiliate ties, people hate being explicitly solicited, especially when they might have initially followed for a different reason. Don’t force things, keep it natural, and success will come.
